Personal Reflection: Week 6

Google Adwords is a creative tool that I explored a lot more this week.  I focused on building my keywords that I will use to run my first Ad.  I am really satisfied with the list of 20 words that I ended up with. I learned that the keywords that you use need to fit in a happy medium.  They can not be too specific, but not too general at the same time.  I thought from a potential customers point of view.  What kind of words would they search to find my business?  What kind of people am I trying to attract?

At the time time, the question comes up, “What customers am I trying to avoid?”.  You can add negative key words that will help you to avoid people clicking that really are looking for a different type of business.  Since I am trying to attract people to come to an outdoor adventure park, I used the negative keywords: backyard, kit.  I want to avoid customers looking to build their own zip line in their backyard.  Basically, my campaign is all ready to go.  I created my ad and spent a lot of time with the wording.  I looked at a lot of other Ads for examples.

Project 4: Montage



Description: This spiritual montage required me to use at least 2 photos and the use of typography.

Process (Programs, Tools, Skills, Steps taken while designing): I started with an 8.5 x 11 canvas and opened up my missionary photo into it.  The photo itself did needed to extend an extra inch to the left so I used the clone tool to bring my image all the way to the edge.  Next I applied a filter and desaturated the entire picture.  With the brush tool I brought the saturation back into just the elders. I added another layer to use a white brush set at 50% opacity to color in the sky white and to intermix the pixels of my image into the white. To add in my missionary tag image I lasso’d it and applied a 50 px feather.  I copied the tag into my design and rotated it the directions I wanted.  To help it blend with my background I gave it a mask and painted over it with a white paint brush set to 20% opacity and 100% flow.  This allowed my to blend the pixels but keep the brush light enough to not completely make the tag disappear.  I added in my text boxes and used two contrasting typefaces.  I pulled a dark teal color from the left missionaries tie and then used a lighter teal as well for my body copy.  In order to help the text “His Truth” be read more clearly I added a layer and painted with a white brush set to 20% opacity and 50% flow.  Behind the text “Bring the World” I used a black paintbrush with the same opacity/flow to paint a few areas to make the words pop. I also edited out some keys hanging from the left elder with the black paint brush.

Message: An uplifting message about the work that missionaries do and their dedication to Jesus Christ.

Audience: Since this is a spiritual message it is directed towards Latter Day Saints.

Top Thing Learned: I value having learned how to apply mask, filters, and layers to images.  There are many different ways to blend pixels and incorporate images together. I have learned threshold levels and how to use saturation levels.

Filter / Colorization used and where it was applied: I selected the photo of the missionaries and desaturated it completely. Then, with the brush tool I colors the elders in to make them the focal point of my design.

Color scheme and color names: Monochromatic (Teal)

Title Font Name & Category: Baskersville Regular (Serif)

Copy Font Name & Category: Letter Gothis STD Bold (San Serif)

Thumbnails of Images Used:













Sources: (Links to images on original website)



Personal Reflection: Week 5

The major focus that I have spent hours and hours on this week was the creation of my website.  All I can say is, “wow”! I’m so proud of how it has developed and I have learned so much on word press as that is my content manager.  My first challenge was to learn how to mirror my website to have an identical frame to the main website.  I am essentially building the ticketing sub domain.  I accessed both the original domain and my sub domain and began applying the same theme, plug-in’s, social media buttons, slides, photos, and menu links.  I would flip back and forth between the websites making sure I was consistently matching. I had to google how to edit and add a lot of different things such as the photo slides and the best way to configure my menu.

The next big challenge was to actually tackle my shopping cart.  I created the tickets page and put course information on there.  I wrote up summaries of the courses and spent a lot of time on the text.  I had previously decided to use pay pal for my cart and have spent the past few days creating the cart the way I wanted.  I took a lot of time creating the actual layout of the products.  I coded with html my product name, price, and description.  I also linked a thank you page that customers will be directed to after they complete a purchase.  Since this is a service they are purchasing, customers will bring in their online confirmation to redeem their tickets on sight. Now that I have completed the pay pal shopping cart I am now creating one with Ecwid.  I might be able to add more options than my simple pay pal cart.  For now I am leaving the pay pal cart live, but as I learn more I may be trying to make a quick switch to Ecwid.

Project 3 Photodesign


Description: This project was to demonstrate photoshop editing skills, photography skills, as well as incorporating color.

Process (Programs, Tools, Skills):  My project began with choosing a color scheme. I went with violet shades based on objects that I was brainstorming with.  I used the FOCUS principles from my text book to help me formulate and decide on a plan for my design. I used my Canon Rebel T2i to shoot some photos.  After I decided on the photo I wanted I opened it into photoshop and edited it using these 4 editing tools: level, sharpness, saturation, and color balance.  Next, I opened up an 8 1/2 x 11 layout to begin designing with my photo, text, and shapes.  I used color swatches and the color dropper to match and pull colors directly from my image.  I designed my shapes and patterned them after the wood flooring.  I created different layers for each of the rectangles that I created with the rectangle tool.

Message: This beauty poster is intended to be an positive message with a sophisticated vogue feel.

Audience: For ladies and anyone fashion forward.

Top Thing Learned: I learned how to plan a vision and execute it from picking my color scheme, the actual photo shoot, and then editing in photoshop afterwards.

Color scheme and color names: Violet (Monochromatic)

Title Font Name & Category: Didot (Modern)

Copy Font Name & Category: Helvetica Light (San Serif)

Date and location of photo taken: Oct. 15, 2014, My Home



Original Unedited Image


Personal Reflection: Week 4

This week I was able to finally learn a solution that will work well for my website. I have started designing my pages and layout this week on WordPress.  Wordpress is is the site builder that I have chosen to go through because of my familiarity with them.  The business that I am creating online ticketing for already has their main website.  Since my goal for this course is to build my own website, I learned that I can use a subdomain of the existing domain to be able to have my own website.  It will be easily integrated into the existing website and will essentially be a part of it.  Having a subdomain also gives extra weight in the search engine.

WordPress is a great tool that has allowed me to organize my webpage in a clear way with their menu’s and pages. There are also widgets that allow photo sliders and other features that I am testing out.  My next big move will be to integrate online payments on my website.  As of now I am going to go with Paypal because of their reliability and brand loyalty.  Many customers are familiar with their name alone and many more have an account.  I am also interested in having more than one payment option to give customers options.  My main goal for my website is to have it make the payment process as easy as possible for the customers.

Project 2 Event Ad

P2AmberlieAndelin-page-001 (1)

Description: This project required me to utilize Microsoft Word and create a flyer using that program alone.  After experiencing InDesign, this was a little bit of a challenge.  However, there are many different features I have discovered in Word that led to a more professional looking flyer.  My goal with this project was to create a fundraiser for a beneficiary and also use color.

Process (Programs, Tools, Skills):  As I said before, I only used Microsoft Word to create this design.  I started with a 4X6 image and scanned it into my computer.  I opened it in my word document and used the remove background feature under format picture.  I wanted to remove the background to make the photo more crisp and not distracting.  Next,  I switch the view of my word document to a publishing layout.  This allowed me to be a little more creative when moving elements around because some guidelines appear. I created many different rectangles using the shape button to add different elements to my page.  I used this for the two pink boxes and all the thick black lines.  In order to pick my pink color I used the magnifying color drop tool to pull the colors out of the tie in my photograph.  I pulled out the lighter rose hue and the darker rose due. For each element I either created a shape or a text box so I could easily move all the objects around my document. I also formatted them to wrap either behind or in front of text.

Message: The overall message I wanted to portray in my design is classy, clean, organized, and formal.  Since this is a charity dinner and the event is formal, I tried to keep the theme through a modern and vogue title font and through the crisp line.  I used a soft monochromatic pink color scheme to represent love and marriage.  I wanted to keep it soft and romantic. I pulled the soft pink color right out of the tie in the photo.

Audience: My intended audience is towards newly weds or those soon to be married.  This Charity Dinner is targeted to raise money for the Marriage Care Organizations whose primary aim is to give free counseling to couples to build a strong marital foundation.

Color scheme and color names: Monochromatic color scheme (black, white, light pink 81%, dark pink 64%)

Top Thing Learned:  This project taught me that there is a lot of potential with Microsoft Word.  It was a little more time consuming to make sure everything was correctly aligned.  However, it is possible to design a professional quality flyer. I value learning how to use the remove background tool and understand how to assign a specific wrap to my object so that I can freely move them around the document.

Title Font Name & Category: Didot (Modern)

Copy Font Name & Category: Helvetica Light (San Serif)

Scanned Image:
Image Source:  Lora Grady Photography
Original Size: 4×6
Scanner: HP Photosmart B210 Series, my home

Personal Reflection: Week 3

Google Adwords is a tool that I have learned a lot more about this week. It is a great tool for businesses to be able to run an AD and have it show up on google when people search for specific keywords.  It is great because you can choose keywords related to your business and that targets people who are more than likely searching for topics that are relative to what you do.  There are pay per click campaigns that you can run with a specific ad targeted with keywords that you have chosen.  The aim is to draw potential customers to click on your link and go to your website.  It is very unique because you only pay each time someone actually clicks on your ad.  Google has set it up to where you can bid how much you want to pay per click and also have a max daily limit of the amount you want to pay.  There are tools to be able to help you estimate the competition of different keywords and how often someone you might get a click from that keyword.  I am excited to be able to write a future post on how my pay per click ad campaign goes.  I have not begun one yet, but I am still in the process of targeting strong keywords.

I have decided that for my website I am going to use a content management tool called WordPress. It will be a strong move for me because I am already familiar with their tools, I won’t have to learn HTML coding, and I will have their strong reliability.  I have gotten a lot of positive feedback from those I know using WordPress.  My host that I have chosen is GoDaddy.  Their plan worked well for me and I have read a lot of great reviews.  A few reasons I am going with them are the 100 GB of disk space, unlimited bandwidth, and up to 100 email addresses.  Those elements will play a key role in the success of my website and business.

Project 1 Flyer


Description: This project required me to begin learning the Indesign software and how to create a flyer for a company. Previously, I have had no Indesign experience and I was able to learn the tools I needed to create this flyer.  It is black and white, some of the requirements were white space, grouping, alignment, flow, typography, message, audience appeal, repetition and rhythm, and gestalt.

Process (Programs, Tools, Skills):  As I said before, I used Indesign to create the flyer and I learned many different tools and skills along the way.  For the large square I used the rectangle tool, made the fill white, and selected the opacity to be at 93% in order for some of the background photo to show through.  For the body I edited the text that I was given, create two columns, took out any hyphens, and made the spacing equal so that the aligned together.  I used my body copy type face which is listed below.  In order to made the question on the black rectangle stand out I used my Title typeface, made it bold, and filled the entire box with the words.  I also aligned that box directly with the body copy. In order to create interest I put the black rectangle in the top left corner to help the date stand out.  The box is offset into the background picture. To insert the background photo I placed it into the program and then sized it down to where I wanted it.  I then dragged in some of the sides to crop the photo to fit in my desired space. I chose that photo because the people in it look professional and are also not looking at the camera.  That way, they can blend in and not be a distraction. They are also looking down which helps to point to my body copy.  I italicized a paragraph in my body copy to make it stand out as well.

I began by Formulating a plan, thinking about my overall message, and then sketching a few designs.  Then, I opened up Indesign to organize the different shapes and text boxes that would take place in my flyer.  I paid close attention to alignment and making sure that everything flowed well together.  Next, I moved onto contrast and since this is a black and white project it needed to be dramatic.  I contrasted black rectangles, a black logo, and a black title with a big white background square.  Unity came through repeating my black elements through the black rectangles, keeping the same fonts, and making sure there was enough white space for all the elements to breath.  Last, I went back to my design again to simplify and evaluate how the flyer was coming together. I ended up changing my two black rectangles to black from them being previously white.  I moved my logo and sized it to be smaller.  I also changed my title to a dramatically bigger font size and made a few last minute edits in my body copy.

Message: My message is something that I have thought about since I first started brainstorming.   My goal was to keep the flyer very organized and crisp which would hopefully allude to a professional business conference setting. How the flyer represents the activity it is promoting effects the audiences perception of the event.

Audience: This conference is intended for Graduates to help them gain leadership skills for future employment. Anyone passing by will hopefully be drawn in to look at the flyer by the word Graduate.

Top Thing Learned:  I was able to use my new typography skills to choose two fonts that go well together.  That was a struggle for me at first because it is a brand new concept.  I also learned the basic elements in Indesign like sizing, text, the home key, and shape tools.  I hope to be able to further my knowledge in future projects and build off of what designing this flyer has taught me.

Title Font Name & Category: Century School book (Serif)

Copy Font Name & Category: News Gothic MT (San Serif)

Links to images used in this projectLogoPhoto

Personal Reflection: Week 2

I have learned about two different ways (of many) that a business could run which are drop shipping and affiliate marketing.  I had never realized there was a way to market and sell merchandise, but not actually have to hold your own inventory.  Through drop shipping, you can have a customer purchase an item and then another company you work with will ship them the item.  They keep their own inventory and are in charge of delivery. Affiliate marketing is very interesting because at a glance it seems like an easy solution.   You can market items online, give links, and then make a profit off of the traffic you drive to an outsourced website when they make a purchase.  The concept is ideal for those who are very creative, create new content regularly, and are very successfully at driving high volumes of traffic to their website.  I have recently made a friend who has created a very successful crafting blog over the years and who makes money off of affiliate links.  This method of business is profitable for her because of the time, dedication, and ability she has to maintain high volumes of traffic.  This route of business does have the potential to take off if you have the passion.

For my project this semester I will not be drop shipping or using affiliate marketing.  However, I have learned some valuable knowledge to be able to understand the marketing world and how other business models run.