Personal Reflection: Week 3

Google Adwords is a tool that I have learned a lot more about this week. It is a great tool for businesses to be able to run an AD and have it show up on google when people search for specific keywords.  It is great because you can choose keywords related to your business and that targets people who are more than likely searching for topics that are relative to what you do.  There are pay per click campaigns that you can run with a specific ad targeted with keywords that you have chosen.  The aim is to draw potential customers to click on your link and go to your website.  It is very unique because you only pay each time someone actually clicks on your ad.  Google has set it up to where you can bid how much you want to pay per click and also have a max daily limit of the amount you want to pay.  There are tools to be able to help you estimate the competition of different keywords and how often someone you might get a click from that keyword.  I am excited to be able to write a future post on how my pay per click ad campaign goes.  I have not begun one yet, but I am still in the process of targeting strong keywords.

I have decided that for my website I am going to use a content management tool called WordPress. It will be a strong move for me because I am already familiar with their tools, I won’t have to learn HTML coding, and I will have their strong reliability.  I have gotten a lot of positive feedback from those I know using WordPress.  My host that I have chosen is GoDaddy.  Their plan worked well for me and I have read a lot of great reviews.  A few reasons I am going with them are the 100 GB of disk space, unlimited bandwidth, and up to 100 email addresses.  Those elements will play a key role in the success of my website and business.

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