Google Adwords is a creative tool that I explored a lot more this week. I focused on building my keywords that I will use to run my first Ad. I am really satisfied with the list of 20 words that I ended up with. I learned that the keywords that you use need to fit in a happy medium. They can not be too specific, but not too general at the same time. I thought from a potential customers point of view. What kind of words would they search to find my business? What kind of people am I trying to attract?
At the time time, the question comes up, “What customers am I trying to avoid?”. You can add negative key words that will help you to avoid people clicking that really are looking for a different type of business. Since I am trying to attract people to come to an outdoor adventure park, I used the negative keywords: backyard, kit. I want to avoid customers looking to build their own zip line in their backyard. Basically, my campaign is all ready to go. I created my ad and spent a lot of time with the wording. I looked at a lot of other Ads for examples.