Personal Reflection: Week 10

My landing page definitely needs some improvement.  I have learned that by improving your landing page and your keywords, your ad will appear more and be successful.  I am going to add a catchy phrase and make sure that it is clear to customers what the product is.  The most important thing is to show those who click on the page how awesome the business is.

SEO means search engine optimization.  There are a few different ways that you can improve your website to guarantee that customers will find your website in search engines like google.  Page titles, keywords, your reputation, and the amount of links all contribute to the SEO.  I am going to work on adding a few more links, I currently only have 25.

Project 7: Web Page


Description: The outcome of this project was to learn html and css editing to create a webpage based on a logo that I have designed.

Process (Programs, Tools, Skills): I used textwrangler and photoshop in the creation of my webpage.  At the beginning of this project I had never edited or learned anything about html or css before.  After some practice, I began the webpage with a html and css document.  I attached the css document to my html in text wrangler.  Then, I customized the text and uploaded my own image.  I also changed the title and body copy font.  To find an exact color match, I opened up my logo in photoshop. I used the eye dropper tool to select the colors. I aligned all my text left to shift it to wrap around my logo.  I then used the break code to space out different sections of text.  I made the black shape at the top of my page a little wider.  I also, enlarged the text size of my intro paragraph.

Message: The entire look of my webpage it intended to be organized, professional, girly, and and minimal.

Audience: I chose to use the color hot pink because it associated with being very girly. I wanted to reflect that the business is intended towards women and fashion. My audience is women seeking fashion advice and my logo depicts fashion through sunglasses and a lipstick. Both objects are fashion related.

Top Thing Learned: I learned how to code html and css.  I also think that being able to accurately organize my html code is a valuable skill.

Color scheme and color hex(s): Monochromatic- Pink #ed217c (Black, #000000) (White, #FFFFFF)

Title Font Families & Category: Didot (Modern)

Copy Font Families & Category: Helvetica Light (San Serif)

Changes made to the CSS: I changed the following items in the css: font families, font sizes, padding of the top black shape, colors, added a .intro section at the bottom for my intro paragraph, added a note to the .intro section, and changed the img to floatleft.

Word Count: 306

Personal Reflection: Week 9

Conversion tracking helps you to analyze how successful your Adwords campaign is. My conversion rate is the number of tickets solds.  My goal is to have customers click onto my website, and then for them to make a purchase.  My tracking is set up on my “Thank You” page that all of the customers are directed to after they make a purchase.

I am currently in the process of reevaluating my ad campaign and the keywords associated with it. By making adjustments, deleting certain words, and adding new ones, I can improve the overall success of my ad.  In the next few days I plan on pausing my ad to make the changes.


Personal Reflection: Week 8

My google adwords campaign is officially up and running.  It was an exciting process putting the finishing touches on my ad as well as enabled my campaign so that is was a green “go”.  I have been watching my statistics of my keywords as they change.  After the first day it was clear that there was one keyword that clearly has the most impressions and clicks.  Over time I am going to watch my campaign to see how each of my keywords do and how I might be able to improve the campaign over all for future ads.

I installed google analytics on my website this week and have been able to see where my visitors come from and how long they stay on each of my webpages.  Since I am trying to influence my visitors to purchase course tickets, I want to see where they are spending the most time reading about our business.

Project 6: Stationary Project


Description: The goal of this project was to create a new logo and with it design a coordinating business card and letterhead.

Process (Programs, Tools, Skills): I began by using illustrator to design my logo.  I used the pen tool to draw sunglasses and a lipstick.  To add my business name I used the text tool.  Next, I created my business cards in indesign as well.  I used the artboard tool to create the size which is 3.5 x 2.  I copied elements from my logo onto the front and back side.  I dragged out my sunglasses to make them large and set the shape to 3% opacity to make it the back ground.  To create the pink stripes, I used the rectangle tool. For my letterhead I began with my logo in illustrator. I extended the pink line the length of the page and saved it.  After I had the image the right length I placed it into a new indesign document . Then I created another pink rectangle for the bottom to create unity.

Message: The overall message I am trying to portray is professional, fashion, and girly.

Audience: It is directed towards women who are interested in fashion.

Top Thing Learned: How to use repeating design elements to unify two different design pieces.

Color scheme and color names: Pink (Monochromatic)

Title Font Name & Category: Didot (Modern)

Copy Font Name & Category: Helvetica Light (San Serif)


Personal Reflection: Week 7

The week I focused on learning more about creating an enticing ad that will lead potential customers to my website.  I learned that a few key components are accurately describing what the business is, using numbers, and also a call to action.  Google Adwords has its own restrictions on how many characters each line can have and they also have rules to keep all their ads uniform.  For example, I submitting one ad that was not approved because the “BUY NOW” was in all caps.  It makes sense that Google would want to have consistency in their ads.

Looking at other ads for examples helped me to see that other companies value putting in their ad.  It is important to highlight what sets your company apart from other businesses.  I made sure to focus on a key factor that makes my business unique from similar ones.  Highlighting strengths and a call to action was the main focus of my ad.

Project 5: Logos


These logos were only created for the purpose of the course COMM130.

Description: This project was directed towards learning Adobe Illustrator to create three logos for the same company with variety.
Process (Programs, Tools, Skills):  For the top logo I used typography and also the use of a black text box.  My goal was to make the word “zoo” look like negative space.  I was inspired my minimalism with the polar bear and used the pathfinder tool on some circles to create the nose. I used small circles for the eyes.  I incorporated color into the nose and abbreviation RIC which is commonly used in our area for Richmond. The second logo is half typography which I nestles in the birds shoulder and half parrot. I found some cartoon animal images for inspiration when creating the parrot.  I placed on of the photos in illustrator and began sizing my circles on top of it.  I then used the pathfinder tool to minus front and group different parts of the image together.  The parrot is made up entirely of circles.  The bottom logo was the most time consuming in learning how to create the patterns in the letters “zoo”.  I placed an image with animal prints in and then used image trace with a black and white preset to create a vector of the file that I could use. I was then able to use the clipping mask and the compound path on the word “zoo” to layer it onto the patterns and create one element.
Message: The logo needed to reflect animals because of the nature of a zoo. When someone looks at any of the logos they should be able to tell that there will be animals at the zoo and that it is clear which zoo it is.
Audience: The audience is more local, but a lot of visitors form out of town visit the zoo as well.  The logo won’t have the same branding effect as a national company.  Since there could be so many out of town visitors I needed to make sure the full zoo name was in each of the logos.
Top Thing Learned: Having never used Illustrator, I learned how to use many different tools.  Some tools I learn that stand out to me are the pen tool, shapes tool, compound path, clipping mask, layers, eye drop tool.
Three Color Scheme and Color Names:
Top Logo: Monochromatic (Blue)
Middle Logo: Split Complementary (Red, Orange, Green)
Bottom Logo: Tetradic (Red, Orange, Blue, Green)
Three sets of Title / Body Font Names & Categories:
Top Logo: Font #1 – Din Alternative Bold (San Serif)
Middle Logo: Font #1 – Garamound (Old Style) Font #2 – Helvetica (San Serif)
Bottom Logo: Font #1 – Cubano (Decorative)
Votes on favorite logo:
Top Logo = 0; Middle Logo = 1; Bottom Logo = 48;
My favorite logo is the middle one.

A.1 Meet Amberlie



My name is Amberlie and I live in Virginia.  I stand 5′ tall, and have a petite frame (I’ve been told).  My life style is split between work, school, and casual home life. This is my last semester online at BYUI. I will graduate in December with my Bachelors degree.

Almost three years ago I married into my husbands family business, the Metro Richmond Zoo.  My husband and I both work at the Zoo and plan on living in this area long-term.  The first thing that people usually ask me is, “What’s your favorite animal?” I have a slight obsession with chickens. But I couldn’t resist this baby penguin that was born a few weeks ago.

Capsule Wardrobe

The idea of a capsule wardrobe totally stopped my world! The day I found Caroline’s blog, I fell in love with the concept because it was exactly the kind of inspiration I needed.  I went through every. single. one. of the Unfancy blog posts.  

Why did I need a capsule wardrobe in my life?

  • Less is more
  • Interchangeable pieces
  • Basics, Basics, Basics
  • Loving every single piece
  • Less spending $$
  • Finding personal style

Developing my own capsule wardrobe has been a movement from walking into my full closet seeing nothing to wear, to loving every single piece in my capsule.

Fashion should be about absolutely loving what you put on and feeling great in it.  Being selective with what I put in my fall wardrobe allowed me to start finding my personal style. It also gave me so much direction when I went shopping because I knew exactly what I needed (slouchy sweater, black leggings, check!)

My biggest struggle?

Letting go. I have a sentimental relationship that develops with every item I own as soon as I try to get rid of it.  It can be really tough to say goodbye to clothes you have spent money on.  I couldn’t get rid of a single thing. At the end, I put all my clothing that did not fit into bins.  And now? I haven’t missed the bins one bit.


Sweater season is here!  Nothing is cozier than a pair of soft jeggings + a slouchy sweater. I have a CONFESSION. I found this b&w sweater when I was on the hunt to buy a waffle knit sweater that Caroline purchased for her Fall Wardrobe. I couldn’t resist.

It takes a lot for me to find fitting clothes that are small & short enough. Now that Fall has arrived I am all about the baggy trend and have no problem at all.  Sleeves too long? Roll them up a few times to look effortless + cozy.

Have you ever purchased a piece because of a fashion blogger? Let me know what it was!

Sweater: American Eagle

Jeggings: Hollister

Flats: Kenneth Cole (Similar)

Bag: Nine West (Similar splurge)

Earrings: Kate Spade

Bracelet: Michael Kors (Similar)


A.2 Transition Into Fall


Short Girl Fashion

Over the years I have come to terms with this fact — my jeans must be rolled.

Most jeans are WAY too long. Don’t worry I hear yah tall girls, I imagine its near impossible to find jeans long enough!

That’s why it is so important to start establishing go-to stores with items you know will fit you. I have my go-to shops that I know will carry “short” jeans or a dress that hits perfectly at the knees.

These jeggings came from my go-to jeans store, Hollister.  They are my FAV because they are designed for teens/young adults = small fit. They also carry sizes in a short which means I don’t have to roll them up! Another go-to store of mine is H&M for basic tops, you can’t beat the price.

Tip. There are times when short girls can get away with the kids section. This puffy vest is a kids size 10-12. Outerwear is a great category to look at kids sizes. Cheaper + Better Fit.

As I transition into fall I am all about layering pieces like this red vest over a basic black tee.  The vest gives my outfit a pop of color and I love the plaid detailing on the inner fabric. Look more put together by adding a few pieces of delicate jewelry.  This is an every day look that I would wear out on a lunch date, shopping, or while I’m home working on school.

Do you have any go-to stores?

Vest: Costco (Similar)

Top: H&M (Similar)

Jeggings: Hollister

Flats: Kenneth Cole (Similar)

Earrings: Kate Spade

Bracelet: Michael Kors (Similar)