Project 6: Stationary Project

P6-AmberlieAndelin-StationaryP6AmberlieAndelin-BusinessCardsRP6AmberlieAndelin-BusinessCards

Description: The goal of this project was to create a new logo and with it design a coordinating business card and letterhead.

Process (Programs, Tools, Skills): I began by using illustrator to design my logo.  I used the pen tool to draw sunglasses and a lipstick.  To add my business name I used the text tool.  Next, I created my business cards in indesign as well.  I used the artboard tool to create the size which is 3.5 x 2.  I copied elements from my logo onto the front and back side.  I dragged out my sunglasses to make them large and set the shape to 3% opacity to make it the back ground.  To create the pink stripes, I used the rectangle tool. For my letterhead I began with my logo in illustrator. I extended the pink line the length of the page and saved it.  After I had the image the right length I placed it into a new indesign document . Then I created another pink rectangle for the bottom to create unity.

Message: The overall message I am trying to portray is professional, fashion, and girly.

Audience: It is directed towards women who are interested in fashion.

Top Thing Learned: How to use repeating design elements to unify two different design pieces.

Color scheme and color names: Pink (Monochromatic)

Title Font Name & Category: Didot (Modern)

Copy Font Name & Category: Helvetica Light (San Serif)



 

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