Personal Reflection: Week 8

My google adwords campaign is officially up and running.  It was an exciting process putting the finishing touches on my ad as well as enabled my campaign so that is was a green “go”.  I have been watching my statistics of my keywords as they change.  After the first day it was clear that there was one keyword that clearly has the most impressions and clicks.  Over time I am going to watch my campaign to see how each of my keywords do and how I might be able to improve the campaign over all for future ads.

I installed google analytics on my website this week and have been able to see where my visitors come from and how long they stay on each of my webpages.  Since I am trying to influence my visitors to purchase course tickets, I want to see where they are spending the most time reading about our business.

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