Personal Reflection: Week 9

Conversion tracking helps you to analyze how successful your Adwords campaign is. My conversion rate is the number of tickets solds.  My goal is to have customers click onto my website, and then for them to make a purchase.  My tracking is set up on my “Thank You” page that all of the customers are directed to after they make a purchase.

I am currently in the process of reevaluating my ad campaign and the keywords associated with it. By making adjustments, deleting certain words, and adding new ones, I can improve the overall success of my ad.  In the next few days I plan on pausing my ad to make the changes.


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