Description: To create a dual sided, full bleed, brochure.
Process (Programs, Tools, Skills): To create this brochure I used three different programs which were indesign, illustrator, and photoshop. A majority of my brochure was created in indesign. That is were I created my 2 page, facing, 5 1/2 in x 16 1/2 in layout. I labeled all of the different sections and I began placing colored rectangles to fill the background. I used illustrator to create my logo and to use the pathfinder tool to layer and create different shapes. I designed my front cover in illustrator and used the clipping mask to cut it in half. I also used the clipping mask to create my photos into different shapes. In photoshop, I used the magic wand to select the giraffe head. I then added text wrap element to it in indesign. For all of my text I used paragraph styling to organize the headers and paragraph fonts.
Message: To professional give information out about a zip line adventure park where you get to zip over animals.
Audience: This is directed towards anyone who wants to participate in outdoor adventure, find family fun, or cross zip lining off their bucket list.
Top Thing Learned: I learned how to creatively make my own brochure fold and use indesign to lay it out. I got a lot of practice with layering and links. The top thing that I learned was paragraph styling.
Color scheme and color names: Analogous (Blue, Yellow, Dark Green, Light Green)
Title Font Name & Category: Cubano (Decorative)
Copy Font Name & Category: Klinic Slab Light (Serif)
Word Count of copy: 250 words
Thumbnails of Images used:
Last three photos are owned.