Purpose: This October I am running the DC Ragnar Race with 12 girl friends. I created this shirt design so that we could all have matching shirts. Our team name is the “No Drama Llamas”.
Title Font Name & Category: Windsor Hand, Decorative
Copy Font Name & Category: Always in My Heart, Decorative
As this web business course comes to a close, I have been thinking back on all of the skills that I have learned. Google Analytics is a very valuable tool that I will continue to use to see data for my website. It allows me to see information such as how long customers stay on the pages and which keywords are the most successful. This information helps me to make decisions about the future of the website and where it needs to be improved.
Overall, I have learned that web site creation is an ongoing process. Making changing and keeping up with social media are all a part of what makes a business successful. Woorank is another valuable resource that gives you information about where your website needs to be improved. I want to remember their site because they have shown me areas I need to work on.
Project Corrections / Time spent: I spent just over two hours designing a new creative ad. The main focus of this design was to improve my skills with the magic wand, lasso, magnetic lasso. I cut out a photo with those tool and also used the redefine edge and eraser tool. In previous projects, this has been a skill that I have struggled with and I think that this cut out is a huge improvement. Currently it takes me a long time to achieve that but through practice I know these tools will come more quickly.
Message: To professionally display all of my designs from the visual media course.
Audience: To show any future employers my design skills.
Top Thing Learned: I learned that the purpose of a portfolio and its cover pages are that it needs to be designed beautifully and professionally but not distract from the designs themselves.
Future application of Visual Media: I work at an adventure park where I hope to now apply my skills in designing. Some areas I see myself working in are website designing, signs, and brochures.
Color scheme and color names: Gold/Yellow, Monochromatic
Title Font Name & Category: Cubano, Decorative
Copy Font Name & Category: Klinic Slab Light, Serif
Thumbnails of Images used:
Sources (Links to images on original websites / with title of site):
http://wanderingsoul-stox.deviantart.com/art/Texture-71-Gold-62136835
I am really excited to write this reflection this week because I have come a long ways with google adwords. In the past few weeks I have made a lot of changes to my keywords and also to my target webpage. I am a lot happier with the webpage that people will directly click onto. It helps to sell the product through photos and enticing words. Today, I got the idea to host a winter sale. This was after my latest project but I went ahead and made the changes anyways.
I created a new add that told the sale discount. Then, I updated my webpage to talk about the sale and post the discounted price. I also edited the email that customers receive so they know when these sale tickets expire and the rules associated with them. With in two hours of the sale I have already sold 5 more tickets. I am really happy with the results and can’t wait to track this sale as it goes through Dec. 31, 2014
Description: To create a dual sided, full bleed, brochure.
Process (Programs, Tools, Skills): To create this brochure I used three different programs which were indesign, illustrator, and photoshop. A majority of my brochure was created in indesign. That is were I created my 2 page, facing, 5 1/2 in x 16 1/2 in layout. I labeled all of the different sections and I began placing colored rectangles to fill the background. I used illustrator to create my logo and to use the pathfinder tool to layer and create different shapes. I designed my front cover in illustrator and used the clipping mask to cut it in half. I also used the clipping mask to create my photos into different shapes. In photoshop, I used the magic wand to select the giraffe head. I then added text wrap element to it in indesign. For all of my text I used paragraph styling to organize the headers and paragraph fonts.
Message: To professional give information out about a zip line adventure park where you get to zip over animals.
Audience: This is directed towards anyone who wants to participate in outdoor adventure, find family fun, or cross zip lining off their bucket list.
Top Thing Learned: I learned how to creatively make my own brochure fold and use indesign to lay it out. I got a lot of practice with layering and links. The top thing that I learned was paragraph styling.
Color scheme and color names: Analogous (Blue, Yellow, Dark Green, Light Green)
Title Font Name & Category: Cubano (Decorative)
Copy Font Name & Category: Klinic Slab Light (Serif)
Word Count of copy: 250 words
Thumbnails of Images used:
Sources:
http://www.topwallpaperphoto.com/giraffe-free-wallpaper-images/
http://www.treetopzoofari.com/directions/
Last three photos are owned.
Video:
My landing page definitely needs some improvement. I have learned that by improving your landing page and your keywords, your ad will appear more and be successful. I am going to add a catchy phrase and make sure that it is clear to customers what the product is. The most important thing is to show those who click on the page how awesome the business is.
SEO means search engine optimization. There are a few different ways that you can improve your website to guarantee that customers will find your website in search engines like google. Page titles, keywords, your reputation, and the amount of links all contribute to the SEO. I am going to work on adding a few more links, I currently only have 25.
Description: The outcome of this project was to learn html and css editing to create a webpage based on a logo that I have designed.
Process (Programs, Tools, Skills): I used textwrangler and photoshop in the creation of my webpage. At the beginning of this project I had never edited or learned anything about html or css before. After some practice, I began the webpage with a html and css document. I attached the css document to my html in text wrangler. Then, I customized the text and uploaded my own image. I also changed the title and body copy font. To find an exact color match, I opened up my logo in photoshop. I used the eye dropper tool to select the colors. I aligned all my text left to shift it to wrap around my logo. I then used the break code to space out different sections of text. I made the black shape at the top of my page a little wider. I also, enlarged the text size of my intro paragraph.
Message: The entire look of my webpage it intended to be organized, professional, girly, and and minimal.
Audience: I chose to use the color hot pink because it associated with being very girly. I wanted to reflect that the business is intended towards women and fashion. My audience is women seeking fashion advice and my logo depicts fashion through sunglasses and a lipstick. Both objects are fashion related.
Top Thing Learned: I learned how to code html and css. I also think that being able to accurately organize my html code is a valuable skill.
Color scheme and color hex(s): Monochromatic- Pink #ed217c (Black, #000000) (White, #FFFFFF)
Title Font Families & Category: Didot (Modern)
Copy Font Families & Category: Helvetica Light (San Serif)
Changes made to the CSS: I changed the following items in the css: font families, font sizes, padding of the top black shape, colors, added a .intro section at the bottom for my intro paragraph, added a note to the .intro section, and changed the img to floatleft.
Word Count: 306
Conversion tracking helps you to analyze how successful your Adwords campaign is. My conversion rate is the number of tickets solds. My goal is to have customers click onto my website, and then for them to make a purchase. My tracking is set up on my “Thank You” page that all of the customers are directed to after they make a purchase.
I am currently in the process of reevaluating my ad campaign and the keywords associated with it. By making adjustments, deleting certain words, and adding new ones, I can improve the overall success of my ad. In the next few days I plan on pausing my ad to make the changes.
My google adwords campaign is officially up and running. It was an exciting process putting the finishing touches on my ad as well as enabled my campaign so that is was a green “go”. I have been watching my statistics of my keywords as they change. After the first day it was clear that there was one keyword that clearly has the most impressions and clicks. Over time I am going to watch my campaign to see how each of my keywords do and how I might be able to improve the campaign over all for future ads.
I installed google analytics on my website this week and have been able to see where my visitors come from and how long they stay on each of my webpages. Since I am trying to influence my visitors to purchase course tickets, I want to see where they are spending the most time reading about our business.
Amberlie 
