Description: The goal of this project was to create a new logo and with it design a coordinating business card and letterhead.
Process (Programs, Tools, Skills): I began by using illustrator to design my logo. I used the pen tool to draw sunglasses and a lipstick. To add my business name I used the text tool. Next, I created my business cards in indesign as well. I used the artboard tool to create the size which is 3.5 x 2. I copied elements from my logo onto the front and back side. I dragged out my sunglasses to make them large and set the shape to 3% opacity to make it the back ground. To create the pink stripes, I used the rectangle tool. For my letterhead I began with my logo in illustrator. I extended the pink line the length of the page and saved it. After I had the image the right length I placed it into a new indesign document . Then I created another pink rectangle for the bottom to create unity.
Message: The overall message I am trying to portray is professional, fashion, and girly.
Audience: It is directed towards women who are interested in fashion.
Top Thing Learned: How to use repeating design elements to unify two different design pieces.
Color scheme and color names: Pink (Monochromatic)
Title Font Name & Category: Didot (Modern)
Copy Font Name & Category: Helvetica Light (San Serif)