Project 6: Stationary Project


Description: The goal of this project was to create a new logo and with it design a coordinating business card and letterhead.

Process (Programs, Tools, Skills): I began by using illustrator to design my logo.  I used the pen tool to draw sunglasses and a lipstick.  To add my business name I used the text tool.  Next, I created my business cards in indesign as well.  I used the artboard tool to create the size which is 3.5 x 2.  I copied elements from my logo onto the front and back side.  I dragged out my sunglasses to make them large and set the shape to 3% opacity to make it the back ground.  To create the pink stripes, I used the rectangle tool. For my letterhead I began with my logo in illustrator. I extended the pink line the length of the page and saved it.  After I had the image the right length I placed it into a new indesign document . Then I created another pink rectangle for the bottom to create unity.

Message: The overall message I am trying to portray is professional, fashion, and girly.

Audience: It is directed towards women who are interested in fashion.

Top Thing Learned: How to use repeating design elements to unify two different design pieces.

Color scheme and color names: Pink (Monochromatic)

Title Font Name & Category: Didot (Modern)

Copy Font Name & Category: Helvetica Light (San Serif)


Personal Reflection: Week 7

The week I focused on learning more about creating an enticing ad that will lead potential customers to my website.  I learned that a few key components are accurately describing what the business is, using numbers, and also a call to action.  Google Adwords has its own restrictions on how many characters each line can have and they also have rules to keep all their ads uniform.  For example, I submitting one ad that was not approved because the “BUY NOW” was in all caps.  It makes sense that Google would want to have consistency in their ads.

Looking at other ads for examples helped me to see that other companies value putting in their ad.  It is important to highlight what sets your company apart from other businesses.  I made sure to focus on a key factor that makes my business unique from similar ones.  Highlighting strengths and a call to action was the main focus of my ad.

Project 5: Logos


These logos were only created for the purpose of the course COMM130.

Description: This project was directed towards learning Adobe Illustrator to create three logos for the same company with variety.
Process (Programs, Tools, Skills):  For the top logo I used typography and also the use of a black text box.  My goal was to make the word “zoo” look like negative space.  I was inspired my minimalism with the polar bear and used the pathfinder tool on some circles to create the nose. I used small circles for the eyes.  I incorporated color into the nose and abbreviation RIC which is commonly used in our area for Richmond. The second logo is half typography which I nestles in the birds shoulder and half parrot. I found some cartoon animal images for inspiration when creating the parrot.  I placed on of the photos in illustrator and began sizing my circles on top of it.  I then used the pathfinder tool to minus front and group different parts of the image together.  The parrot is made up entirely of circles.  The bottom logo was the most time consuming in learning how to create the patterns in the letters “zoo”.  I placed an image with animal prints in and then used image trace with a black and white preset to create a vector of the file that I could use. I was then able to use the clipping mask and the compound path on the word “zoo” to layer it onto the patterns and create one element.
Message: The logo needed to reflect animals because of the nature of a zoo. When someone looks at any of the logos they should be able to tell that there will be animals at the zoo and that it is clear which zoo it is.
Audience: The audience is more local, but a lot of visitors form out of town visit the zoo as well.  The logo won’t have the same branding effect as a national company.  Since there could be so many out of town visitors I needed to make sure the full zoo name was in each of the logos.
Top Thing Learned: Having never used Illustrator, I learned how to use many different tools.  Some tools I learn that stand out to me are the pen tool, shapes tool, compound path, clipping mask, layers, eye drop tool.
Three Color Scheme and Color Names:
Top Logo: Monochromatic (Blue)
Middle Logo: Split Complementary (Red, Orange, Green)
Bottom Logo: Tetradic (Red, Orange, Blue, Green)
Three sets of Title / Body Font Names & Categories:
Top Logo: Font #1 – Din Alternative Bold (San Serif)
Middle Logo: Font #1 – Garamound (Old Style) Font #2 – Helvetica (San Serif)
Bottom Logo: Font #1 – Cubano (Decorative)
Votes on favorite logo:
Top Logo = 0; Middle Logo = 1; Bottom Logo = 48;
My favorite logo is the middle one.

A.1 Meet Amberlie



My name is Amberlie and I live in Virginia.  I stand 5′ tall, and have a petite frame (I’ve been told).  My life style is split between work, school, and casual home life. This is my last semester online at BYUI. I will graduate in December with my Bachelors degree.

Almost three years ago I married into my husbands family business, the Metro Richmond Zoo.  My husband and I both work at the Zoo and plan on living in this area long-term.  The first thing that people usually ask me is, “What’s your favorite animal?” I have a slight obsession with chickens. But I couldn’t resist this baby penguin that was born a few weeks ago.

Capsule Wardrobe

The idea of a capsule wardrobe totally stopped my world! The day I found Caroline’s blog, I fell in love with the concept because it was exactly the kind of inspiration I needed.  I went through every. single. one. of the Unfancy blog posts.  

Why did I need a capsule wardrobe in my life?

  • Less is more
  • Interchangeable pieces
  • Basics, Basics, Basics
  • Loving every single piece
  • Less spending $$
  • Finding personal style

Developing my own capsule wardrobe has been a movement from walking into my full closet seeing nothing to wear, to loving every single piece in my capsule.

Fashion should be about absolutely loving what you put on and feeling great in it.  Being selective with what I put in my fall wardrobe allowed me to start finding my personal style. It also gave me so much direction when I went shopping because I knew exactly what I needed (slouchy sweater, black leggings, check!)

My biggest struggle?

Letting go. I have a sentimental relationship that develops with every item I own as soon as I try to get rid of it.  It can be really tough to say goodbye to clothes you have spent money on.  I couldn’t get rid of a single thing. At the end, I put all my clothing that did not fit into bins.  And now? I haven’t missed the bins one bit.


Sweater season is here!  Nothing is cozier than a pair of soft jeggings + a slouchy sweater. I have a CONFESSION. I found this b&w sweater when I was on the hunt to buy a waffle knit sweater that Caroline purchased for her Fall Wardrobe. I couldn’t resist.

It takes a lot for me to find fitting clothes that are small & short enough. Now that Fall has arrived I am all about the baggy trend and have no problem at all.  Sleeves too long? Roll them up a few times to look effortless + cozy.

Have you ever purchased a piece because of a fashion blogger? Let me know what it was!

Sweater: American Eagle

Jeggings: Hollister

Flats: Kenneth Cole (Similar)

Bag: Nine West (Similar splurge)

Earrings: Kate Spade

Bracelet: Michael Kors (Similar)


A.2 Transition Into Fall


Short Girl Fashion

Over the years I have come to terms with this fact — my jeans must be rolled.

Most jeans are WAY too long. Don’t worry I hear yah tall girls, I imagine its near impossible to find jeans long enough!

That’s why it is so important to start establishing go-to stores with items you know will fit you. I have my go-to shops that I know will carry “short” jeans or a dress that hits perfectly at the knees.

These jeggings came from my go-to jeans store, Hollister.  They are my FAV because they are designed for teens/young adults = small fit. They also carry sizes in a short which means I don’t have to roll them up! Another go-to store of mine is H&M for basic tops, you can’t beat the price.

Tip. There are times when short girls can get away with the kids section. This puffy vest is a kids size 10-12. Outerwear is a great category to look at kids sizes. Cheaper + Better Fit.

As I transition into fall I am all about layering pieces like this red vest over a basic black tee.  The vest gives my outfit a pop of color and I love the plaid detailing on the inner fabric. Look more put together by adding a few pieces of delicate jewelry.  This is an every day look that I would wear out on a lunch date, shopping, or while I’m home working on school.

Do you have any go-to stores?

Vest: Costco (Similar)

Top: H&M (Similar)

Jeggings: Hollister

Flats: Kenneth Cole (Similar)

Earrings: Kate Spade

Bracelet: Michael Kors (Similar)

Personal Reflection: Week 6

Google Adwords is a creative tool that I explored a lot more this week.  I focused on building my keywords that I will use to run my first Ad.  I am really satisfied with the list of 20 words that I ended up with. I learned that the keywords that you use need to fit in a happy medium.  They can not be too specific, but not too general at the same time.  I thought from a potential customers point of view.  What kind of words would they search to find my business?  What kind of people am I trying to attract?

At the time time, the question comes up, “What customers am I trying to avoid?”.  You can add negative key words that will help you to avoid people clicking that really are looking for a different type of business.  Since I am trying to attract people to come to an outdoor adventure park, I used the negative keywords: backyard, kit.  I want to avoid customers looking to build their own zip line in their backyard.  Basically, my campaign is all ready to go.  I created my ad and spent a lot of time with the wording.  I looked at a lot of other Ads for examples.

Project 4: Montage



Description: This spiritual montage required me to use at least 2 photos and the use of typography.

Process (Programs, Tools, Skills, Steps taken while designing): I started with an 8.5 x 11 canvas and opened up my missionary photo into it.  The photo itself did needed to extend an extra inch to the left so I used the clone tool to bring my image all the way to the edge.  Next I applied a filter and desaturated the entire picture.  With the brush tool I brought the saturation back into just the elders. I added another layer to use a white brush set at 50% opacity to color in the sky white and to intermix the pixels of my image into the white. To add in my missionary tag image I lasso’d it and applied a 50 px feather.  I copied the tag into my design and rotated it the directions I wanted.  To help it blend with my background I gave it a mask and painted over it with a white paint brush set to 20% opacity and 100% flow.  This allowed my to blend the pixels but keep the brush light enough to not completely make the tag disappear.  I added in my text boxes and used two contrasting typefaces.  I pulled a dark teal color from the left missionaries tie and then used a lighter teal as well for my body copy.  In order to help the text “His Truth” be read more clearly I added a layer and painted with a white brush set to 20% opacity and 50% flow.  Behind the text “Bring the World” I used a black paintbrush with the same opacity/flow to paint a few areas to make the words pop. I also edited out some keys hanging from the left elder with the black paint brush.

Message: An uplifting message about the work that missionaries do and their dedication to Jesus Christ.

Audience: Since this is a spiritual message it is directed towards Latter Day Saints.

Top Thing Learned: I value having learned how to apply mask, filters, and layers to images.  There are many different ways to blend pixels and incorporate images together. I have learned threshold levels and how to use saturation levels.

Filter / Colorization used and where it was applied: I selected the photo of the missionaries and desaturated it completely. Then, with the brush tool I colors the elders in to make them the focal point of my design.

Color scheme and color names: Monochromatic (Teal)

Title Font Name & Category: Baskersville Regular (Serif)

Copy Font Name & Category: Letter Gothis STD Bold (San Serif)

Thumbnails of Images Used:













Sources: (Links to images on original website)



Personal Reflection: Week 5

The major focus that I have spent hours and hours on this week was the creation of my website.  All I can say is, “wow”! I’m so proud of how it has developed and I have learned so much on word press as that is my content manager.  My first challenge was to learn how to mirror my website to have an identical frame to the main website.  I am essentially building the ticketing sub domain.  I accessed both the original domain and my sub domain and began applying the same theme, plug-in’s, social media buttons, slides, photos, and menu links.  I would flip back and forth between the websites making sure I was consistently matching. I had to google how to edit and add a lot of different things such as the photo slides and the best way to configure my menu.

The next big challenge was to actually tackle my shopping cart.  I created the tickets page and put course information on there.  I wrote up summaries of the courses and spent a lot of time on the text.  I had previously decided to use pay pal for my cart and have spent the past few days creating the cart the way I wanted.  I took a lot of time creating the actual layout of the products.  I coded with html my product name, price, and description.  I also linked a thank you page that customers will be directed to after they complete a purchase.  Since this is a service they are purchasing, customers will bring in their online confirmation to redeem their tickets on sight. Now that I have completed the pay pal shopping cart I am now creating one with Ecwid.  I might be able to add more options than my simple pay pal cart.  For now I am leaving the pay pal cart live, but as I learn more I may be trying to make a quick switch to Ecwid.

Project 3 Photodesign


Description: This project was to demonstrate photoshop editing skills, photography skills, as well as incorporating color.

Process (Programs, Tools, Skills):  My project began with choosing a color scheme. I went with violet shades based on objects that I was brainstorming with.  I used the FOCUS principles from my text book to help me formulate and decide on a plan for my design. I used my Canon Rebel T2i to shoot some photos.  After I decided on the photo I wanted I opened it into photoshop and edited it using these 4 editing tools: level, sharpness, saturation, and color balance.  Next, I opened up an 8 1/2 x 11 layout to begin designing with my photo, text, and shapes.  I used color swatches and the color dropper to match and pull colors directly from my image.  I designed my shapes and patterned them after the wood flooring.  I created different layers for each of the rectangles that I created with the rectangle tool.

Message: This beauty poster is intended to be an positive message with a sophisticated vogue feel.

Audience: For ladies and anyone fashion forward.

Top Thing Learned: I learned how to plan a vision and execute it from picking my color scheme, the actual photo shoot, and then editing in photoshop afterwards.

Color scheme and color names: Violet (Monochromatic)

Title Font Name & Category: Didot (Modern)

Copy Font Name & Category: Helvetica Light (San Serif)

Date and location of photo taken: Oct. 15, 2014, My Home



Original Unedited Image


Personal Reflection: Week 4

This week I was able to finally learn a solution that will work well for my website. I have started designing my pages and layout this week on WordPress.  Wordpress is is the site builder that I have chosen to go through because of my familiarity with them.  The business that I am creating online ticketing for already has their main website.  Since my goal for this course is to build my own website, I learned that I can use a subdomain of the existing domain to be able to have my own website.  It will be easily integrated into the existing website and will essentially be a part of it.  Having a subdomain also gives extra weight in the search engine.

WordPress is a great tool that has allowed me to organize my webpage in a clear way with their menu’s and pages. There are also widgets that allow photo sliders and other features that I am testing out.  My next big move will be to integrate online payments on my website.  As of now I am going to go with Paypal because of their reliability and brand loyalty.  Many customers are familiar with their name alone and many more have an account.  I am also interested in having more than one payment option to give customers options.  My main goal for my website is to have it make the payment process as easy as possible for the customers.