Project 2 Event Ad

Description: This project required me to utilize Microsoft Word and create a flyer using that program alone.  After experiencing InDesign, this was a little bit of a challenge.  However, there are many different features I have discovered in Word that led to a more professional looking flyer.  My goal with this project was to create a fundraiser for a beneficiary and also use color.

Process (Programs, Tools, Skills):  As I said before, I only used Microsoft Word to create this design.  I started with a 4X6 image and scanned it into my computer.  I opened it in my word document and used the remove background feature under format picture.  I wanted to remove the background to make the photo more crisp and not distracting.  Next,  I switch the view of my word document to a publishing layout.  This allowed me to be a little more creative when moving elements around because some guidelines appear. I created many different rectangles using the shape button to add different elements to my page.  I used this for the two pink boxes and all the thick black lines.  In order to pick my pink color I used the magnifying color drop tool to pull the colors out of the tie in my photograph.  I pulled out the lighter rose hue and the darker rose due. For each element I either created a shape or a text box so I could easily move all the objects around my document. I also formatted them to wrap either behind or in front of text.

Message: The overall message I wanted to portray in my design is classy, clean, organized, and formal.  Since this is a charity dinner and the event is formal, I tried to keep the theme through a modern and vogue title font and through the crisp line.  I used a soft monochromatic pink color scheme to represent love and marriage.  I wanted to keep it soft and romantic. I pulled the soft pink color right out of the tie in the photo.

Audience: My intended audience is towards newly weds or those soon to be married.  This Charity Dinner is targeted to raise money for the Marriage Care Organizations whose primary aim is to give free counseling to couples to build a strong marital foundation.

Color scheme and color names: Monochromatic color scheme (black, white, light pink 81%, dark pink 64%)

Top Thing Learned:  This project taught me that there is a lot of potential with Microsoft Word.  It was a little more time consuming to make sure everything was correctly aligned.  However, it is possible to design a professional quality flyer. I value learning how to use the remove background tool and understand how to assign a specific wrap to my object so that I can freely move them around the document.

Title Font Name & Category: Didot (Modern)

Copy Font Name & Category: Helvetica Light (San Serif)

Scanned Image:

Image Source:  Lora Grady Photography

Original Size: 4×6

Scanner: HP Photosmart B210 Series, my home